The Platinum Rule – the Rule You Need for Business
We all grew up with The Golden Rule, something on the order of “do unto others as you would have them do unto you.” While this sounds nice, you may notice a flaw in the thinking. I, for instance, like “toys” – you know, mp3 players, computers, techie stuff in general. Get me a new toy and I’m a happy camper. My friend Anne, on the other hand, uses technology no more than she must, but loves gardening. In this context, doing unto her as I would have her do unto me is doing her no favor at all.
Thus, The Platinum Rule: Do unto others as they would have you do unto them!
Simple, really. Give people what THEY want, not what YOU want.
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