An old business principle says our job is to meet our customers’ expectations.
Well, I have some Bad News and some Good News.
The Bad News is that it’s no longer enough to MEET expectations. We have to EXCEED them.
The Good News is - THAT’S EASY TO DO!
Today’s reality is that most people are used to being underwhelmed by products and services. New products that don’t work, or at least don’t do what they were promoted to do. Items that are received damaged or broken. Customer service people, retail clerks, and tech support who don’t have the right information, but act like they do.
So why is this Good News? Because the bar has been set so low, that it is well within our capabilities to perform at a higher level. Even an “I don’t know, but I’ll find out” goes a long way, particularly if you DO find out.
So, who do you know who has gotten used to bad service?
Have them contact Bookkeepers-Plus (www.bookkeepers-plus.com). We’ll EXCEED their expectations showing them creative ways to do the same for their clients.