A comment was made at a meeting the other day about how important it is for an organization to maintain contact with its customers/clients/patrons. This is NOT News. It is about as basic a business principle as there is.
A day later, I was in contact with an organization that was about to debate raising some of its prices. Naturally, I laid my “Stay In Touch & Ask Questions!” BFO on them, to make two points:
1) If you want to know how your clientele feels about something, there is no better way to find out than to ASK THEM!
2) This is a great chance (a.k.a. excuse) to STAY IN TOUCH!
Most business relationships are lost, not on the basis of a dispute, but simply because “nobody called.” Like many other valuable business tricks-of-the-trade, this is not widely practiced.
Just like life…If you want to know what someone is thinking, Ask Them! More often than not, they’ll appreciate your interest and be glad that you Stayed In Touch. BFO!