What’s Your Point? is my AFD (Acronym-For-The-Day).
Business communication is often misleading, or just plain wrong, usually out of carelessness. Before you send a message, consider your Point, and whether your communication conveys it.
For example, DON’T tell me to buy your 12mp camera instead of a 4mp camera because it’s three times as good. That just MIGHT NOT be true, and I MIGHT find that out.
When I do, you’ll wish you’d been more careful about your message.
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